Online sports betting continues to grow in the United States as more licenses are issued to brands and more states begin to lift restrictions on the industry. Betway has gained market access through their exclusive brand licensing agreement with the Digital Gaming Corporation (DGC).

Betway’s CEO Anthony Werkman stated that the new partnership is “a very exciting time for the Betway brand as we enter the USA through our licensee partner DGC. We are delighted to have secured initial deals with six prestigious US sports teams. The deals are an extension of our existing focus to promote the Betway brand in high-profile sports shown around the world.”

While details of the agreements have not been made public it has been reported that the sponsorship deal will include arena signage of those NBA and NHL teams, while one NHL team will have the brand featured on digital assets.

NBA Teams that will be featured in Betway sponsorship deal

James Harden #13 of the Brooklyn Nets defends against Damian Lillard #0 of the Portland Trail Blazer (Getty)

The five NBA teams that will feature Betway will be Eastern Conference heavyweights Brooklyn Nets, six-time champions Chicago Bulls and Golden State Warriors, who feature Stephen Curry on their roster, 2016 champions Cleveland Cavaliers, and the Los Angeles Clippers.

NHL Teams featured in Betway sponsorship deal 

Drew Doughty #8 of the Los Angeles Kings in action against the San Jose Sharks (Getty)

From the NHL side the two teams will be the New York Islanders and Los Angeles Kings. The New York Islanders are a 4-time Stanley Cup winner, while the Los Angeles Kings won the Stanley Cup on two occasions and was the one-time home of the NHL great Wayne Gretzky. The Kings will feature Betway on digital assets as well as arena signage.

Betway present in the biggest arenas in North America

Betway’s CEO Anthony Werkman (Betway Twitter)

“Our branding will be seen courtside and rinkside in some of the biggest arenas in North America, bringing our customers closer to the action.” Werkman said, “Our brand is recognized globally as a leader in offering a fair, safe and responsible environment in which to place wagers and we look forward to US customers enjoying a similar experience”, Werkman added.

Betway was founded in 2006 and is a global online gambling company which features Sportsbook, Betway Casino, Betway Vegas and Betway Esports betting platforms.