Will Johnson’s rise through college football has been anything but quiet. The Michigan Wolverines cornerback is turning heads—not just for his lockdown defense, but also for the buzz surrounding his growing financial status.
As NIL deals reshape the landscape of college athletics, young stars like Johnson are starting to see the kind of earnings once reserved for pros. The question of his net worth has naturally sparked curiosity.
From highlight reels to headline deals, his momentum off the field seems to match his dominance on it. But just how wealthy is he becoming before even turning pro in the National Football League?
What is Will Johnson’s net worth?
Michigan Wolverines star Will Johnson has not only made a name for himself on the field but also in the financial realm. While exact figures regarding his net worth remain undisclosed, it is estimated to be around $1 to $2 million.
Cornerback Will Johnson of Michigan attends the 2025 NFL Draft at Lambeau Field on April 24, 2025. (Source: Joshua Applegate/Getty Images)
His financial growth is emblematic of the new era in college athletics, where athletes can capitalize on their personal brands. His marketability and strategic partnerships have positioned him as a prominent figure in the NIL landscape.
As he continues to excel on the field, his off-field ventures are equally noteworthy, reflecting a savvy approach to leveraging opportunities presented by the evolving dynamics of college football.
What is Will Johnson’s NIL?
The introduction of NIL policies has transformed college athletics, allowing players like Will Johnson to monetize their personal brands. He has been proactive in this space, securing partnerships with notable brands such as:
- Kane Footwear
- University of Michigan Credit Union
- Perplexity
- Wolverine Boots
- Beats by Dre
- Will Johnson Youth Football Camp
- Champions Circle
- Feldman Chevrolet of Highland
- Rockin’ Protein
- EA Sports
- The M Den
- Michigan Football Signing Event
- Wolverine Weekend
- eFuse
In 2024 alone, his NIL deals reportedly earned him over $240,000, positioning him among the top 100 college athletes capitalizing on these opportunities, according to sources like Sportskeeda.
One of his pioneering deals was with AFB Hospitality Group’s The Morrie, marking one of the first multi-year NIL agreements in Michigan for a player yet to take the field. This partnership set a precedent, illustrating the potential for athletes to engage in significant brand collaborations early in their careers.
Johnson’s NIL ventures exemplify the evolving dynamics of college sports, where athletes are not only competitors but also entrepreneurs and influencers. His success in this arena underscores the importance of strategic branding.
