Jerry Jones used his status as owner of the Dallas Cowboys to tell how he sees the team and what the expectations are for results in the 2024 NFL. His words included a powerful clarification to certify that he wants to have high standards in the current campaign.

During his most recent appearance on The Fan radio show, Jones opined that the Cowboys are in a “soft rebuild,” something that does not align with the owner’s previously stated intentions of returning to the Super Bowl this season.

“I didn’t mean to say the Cowboys are in a soft rebuild. That’s not my philosophy or my focus for this season,” Jones demurred, clarifying his comments last Friday. In the preseason, the Dallas franchise owner said he was fully committed to going deep in the postseason, so this new statement puts his talk back on track.

Despite Jones’ misgivings about the franchise’s goals, the Cowboys picked up an important victory when they defeated the Pittsburgh Steelers in Week 5 of the 2024 NFL season. It was the second straight win for Mike McCarthy’s team, which has a 3-2 record and sits in second place in the NFC East.

Jerry Jones owner of the Dallas Cowboys

Injuries are a problem for Cowboys this season

Jones’ comments about a possible rebuild carry significant weight because the Cowboys have suffered a significant amount of injuries this early in the season. Linebacker Micah Parsons, wide receiver Brandin Cooks, and defensive end DeMarcus Lawrence are all significant casualties for the Dallas franchise.

Despite leaving the door open to adding Hall of Famer defensive end DeMarcus Ware for Week 6, Jones has also been controversial when he said, “The positive thing about losing a player is that a young player is going to get some reps and be able to get better in the future,” stating that he is relying on youth rather than bolstering his roster.

What’s next for the Dallas Cowboys?

The Cowboys will be looking for their third straight win when they host the Detroit Lions this Sunday afternoon at AT&T Stadium. If they beat their rivals, Dallas will record their first home triumph of the season.