Dak Prescott appears more than ready for the upcoming season with the Dallas Cowboys, as he enters his 10th year with the franchise. During training camp, he revealed something important about his mindset â and how itâs tied directly to the Super Bowl, a title heâs yet to win with the team.
After missing several games last season due to injury, Prescott made it clear that his top priority as the Cowboysâ quarterback is winning a Super Bowl â something the franchise hasnât done since 1995.
But for Prescott, chasing a championship isnât about personal accolades. He made it clear this is about restoring glory to the organization, acknowledging that the wait has gone on long enough. As of 2025, itâs been 30 years since the Cowboys last hoisted a Lombardi Trophy.
Prescott couldnât have been more direct
It was ESPNâs Todd Archer who asked Prescott whatâs motivating him as he enters Year 10, and what followed was a nearly two-minute response that sounded as much like a warning as it did a rallying cry â a message about how badly this team needs a Super Bowl and how keeping that goal front and center will make every sacrifice along the way worth it.

FRISCO, TEXAS â JANUARY 27: Dallas Cowboys quarterback Dak Prescott #4 looks on from the audience as Brian Schottenheimer is introduced as the new head coach of the Dallas Cowboys at The Star in Frisco on January 27, 2025 in Frisco, Texas. (Photo by Ron Jenkins/Getty Images)
âTen in and ready to play another 10, but I want that (Super Bowl) first and foremost now. And that is the urgency that I carry with just the love and passion of this game. Iâm not only wanting to win for myself, but wanting to win for this organization. Itâs been well *** long enough. But knowing what it will do for the guys in the locker room and yeah, just, weâve got to keep that at the forefront of our mind. Thatâs why I said Tyler Smith saying that, Schottky saying that, guyâs not backing down from that, yeah, look it in the face, look it in the eyes and do whatever you can.â
âI think that helps you choose your sacrifices. I think that makes choices for you. I think that shows you the lane that you need to go. If you just keep that on your mind when youâre on the field, when youâre in drills, when **** gets hard or when youâre at home in your personal time and youâre trying to figure out, âShould I do this?â or, âShould I do that?â we keep that on our mind. Not just me. Everyone. When one thinks something, itâs good, but when two think it, itâs powerful. When we can get a hundred guys to think it, it can happen. So thatâs what itâs about.â

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