It may have taken some time, but Barcelona are starting to getback on their feet in every aspect. The men’s first team has certainly improved underXavi Hernandez,especially with theirJanuary signings.
The Cules were desperate to get results on the pitch but the financial crisis was another big problem that had to be tackled. Even though the club still has a long way to go to settle their debt, it has recently taken a huge step to head into that direction.
Barcelona have signed adeal with Spotify that will see the popular music streaming company become the jersey sponsor for the next four years and own the stadium’s name rights, changing its title to’Spotify Camp Nou.’As part of this deal, the shirt couldfeature world-renowned artists.
Artists like Shakira, Justin Bieber could appear in the Barcelona jersey after Spotify deal
Barcelona confirmed the agreement on Tuesday through a statement that read: “Spotify and FC Barcelona will be working together to create opportunities for the iconic shirt to become a space that can celebrate artists from across the world.“
The announcement includeda picture in which not only Barca players appear but also several artists such as Shakira, Justin Bieber, and The Weeknd. According to Sport, it could be a sign that not only the Spotify brandwill appear in front of the jersey but occasionally the name or imageof different artists as well.
It’s just a possibility and it remains to be seen whether the agreement actually considers this idea. It would be something unusual for Barcelona but other teams have done similar things before.
For three years, Atletico Madrid promoted different films on their uniforms as part of their deal with Columbia Pictures. (Denis Doyle/Getty Images)
For instance, in 1999 Cardiff City wore a jersey that promoted analbum of Welsh band’Super Furry Animals‘. A few years later, between 2003 and 2005 Atletico Madrid used their jerseys to promote films such as ‘Spider-Man 2‘, ‘Big Fish’and ‘Hell Boy‘ as part of their sponsorship deal with Columbia Pictures.
