Kevin Durant, star of the Phoenix Suns, has made a big admission about NBA legend Michael Jordan. Durant has signed a lifetime contract with a well-known shoe brand and has launched his own line of sneakers, following in the footsteps of the former Chicago Bulls star.

Jordan is considered one of the greatest players in NBA history, and his influence extends beyond the sport. His line of sneakers, Air Jordan, has been both a commercial and cultural success.

Michael Jordan set a very high standard for NBA players in terms of performance and popularity. His legacy continues to inspire new generations of basketball players.

Durant acknowledged during a Nike event that Jordan’s impact on the sneaker industry has set a high bar for all NBA players. “It’s the pressure that Michael Jordan has put on basketball players from having such an incredible business over time. That’s the standard that he set for us a long time ago. So yes, I’m trying to live up to it,” Durant said.

NBA Hall of Famer Michael Jordan looks on during the 2024 Pro Football Hall of Fame Enshrinement Ceremony at Tom Benson Hall Of Fame Stadium. (Photo by Nick Cammett/Getty Images)

Kevin Durant’s success in the NBA

Kevin Durant has had a successful NBA career, winning two Finals MVP awards and participating in multiple All-Star Games. In addition to his achievements on the court, Durant has also found great success in the sneaker world.

His lifetime contract with Nike is one of the most lucrative in sports history. Durant has launched his own sneaker line, the Nike KD, which has become very popular among basketball fans.