Dak Prescott appears more than ready for the upcoming season with the Dallas Cowboys, as he enters his 10th year with the franchise. During training camp, he revealed something important about his mindset — and how it’s tied directly to the Super Bowl, a title he’s yet to win with the team.
After missing several games last season due to injury, Prescott made it clear that his top priority as the Cowboys’ quarterback is winning a Super Bowl — something the franchise hasn’t done since 1995.
But for Prescott, chasing a championship isn’t about personal accolades. He made it clear this is about restoring glory to the organization, acknowledging that the wait has gone on long enough. As of 2025, it’s been 30 years since the Cowboys last hoisted a Lombardi Trophy.
Prescott couldn’t have been more direct
It was ESPN’s Todd Archer who asked Prescott what’s motivating him as he enters Year 10, and what followed was a nearly two-minute response that sounded as much like a warning as it did a rallying cry — a message about how badly this team needs a Super Bowl and how keeping that goal front and center will make every sacrifice along the way worth it.
“Ten in and ready to play another 10, but I want that (Super Bowl) first and foremost now. And that is the urgency that I carry with just the love and passion of this game. I’m not only wanting to win for myself, but wanting to win for this organization. It’s been well *** long enough. But knowing what it will do for the guys in the locker room and yeah, just, we’ve got to keep that at the forefront of our mind. That’s why I said Tyler Smith saying that, Schottky saying that, guy’s not backing down from that, yeah, look it in the face, look it in the eyes and do whatever you can.“
“I think that helps you choose your sacrifices. I think that makes choices for you. I think that shows you the lane that you need to go. If you just keep that on your mind when you’re on the field, when you’re in drills, when **** gets hard or when you’re at home in your personal time and you’re trying to figure out, ‘Should I do this?’ or, ‘Should I do that?’ we keep that on our mind. Not just me. Everyone. When one thinks something, it’s good, but when two think it, it’s powerful. When we can get a hundred guys to think it, it can happen. So that’s what it’s about.”