She may speak softly off court, but Elena Rybakina’s rise through the tennis elite has made plenty of noise—especially in terms of prize money and off-court deals. From Wimbledon titles to endorsement tables, the Kazakhstani star is cashing in.
Her steady serve and cool demeanor have translated into a quietly growing empire. Her success isn’t just measured in aces and trophies, but in the financial rewards that now place her among the tennis’ top earners.
The numbers behind her journey reveal more than just match wins—they tell the story of a player whose talent is matched by her value in a global market. Her fortune, much like her game, is all about precision and power.
What is Elena Rybakina’s net worth?
Elena Rybakina’s ascent in the tennis world has been marked by significant achievements. As of 2025, her estimated net worth stands at approximately $15 million, according to sources like Sportskeeda.
This impressive figure encompasses her career prize money, endorsement deals and various investments. Her financial trajectory reflects her consistent performances in major tournaments and her ability to attract lucrative sponsorships.
Elena Rybakina’s career earnings
Since turning professional in 2016, Elena Rybakina has steadily climbed the ranks, both in terms of performance and earnings. Her career prize money has surpassed $12 million, with significant boosts following her Wimbledon triumph in 2022 and subsequent deep runs in major tournaments.
Notably, her earnings saw a substantial increase in 2023, where she secured two WTA 1000 titles at Indian Wells and the Italian Open, contributing to a year-end prize money of over $5.4 million. Her consistent appearances in the later stages of Grand Slams have significantly bolstered her financial standing.
Elena Rybakina’s endorsements
Elena Rybakina’s marketability has grown in tandem with her on-court success. Her endorsement portfolio is diverse, featuring partnerships with global and regional brands, as Forbes reported.
In 2023, she transitioned from Adidas to Yonex for apparel and footwear, aligning with the brand’s focus on high-performance tennis gear. She also secured deals with Red Bull, Bank RBK, KAZ Minerals, Kazakhmys Corporation and Lexus Kazakhstan.
These partnerships not only enhance her income but also solidify her status as a prominent sports figure in Kazakhstan and beyond. Collectively, these endorsements contribute approximately $4 million annually to her earnings, underscoring her appeal to a broad spectrum of sponsors.