Liudmila Samsonova has quietly climbed the ranks of the WTA with a mix of power, precision and resilience. Her results on the court have started to reflect in her financial standing—and the numbers are adding up.
She may not court headlines like others in the top 30, but her bank account tells a different story. She has been steadily racking up prize money and sponsors, all while maintaining a relatively low profile.
Behind every deep tournament run, there’s a growing paycheck. And as she continues to deliver on hard and grass courts alike, the question becomes how much wealth the Russian tennis star has actually built so far.
What is Liudmila Samsonova’s net worth?
As of mid‑2025, Sportskeeda estimates Liudmila Samsonova’s net worth at approximately $2 million, driven by her WTA titles, solid performance level, and growing marketing appeal. This figure also includes income from sponsorships.
Liudmila Samsonova celebrates against Daria Kasatkina of Australia during the Ladies’ Singles third round match on day six of The Championships Wimbledon 2025. (Source: Dan Istitene/Getty Images)
For a player still entering her prime, this number signals significant upward momentum—and suggests her financial profile will likely expand alongside her sporting achievements.
How much has Liudmila Samsonova earned in prize money?
As of July 2025, Liudmila Samsonova has earned a total of $6.9 million in career prize money, according to her official WTA profile. She’s not yet among the elite earners of the tour, but her numbers reflect a consistent climb since her breakthrough season in 2021.
Her biggest financial leap came in 2022 and 2023, when she lifted multiple WTA titles, collecting over $3.2 million across those two years. In 2023 alone, she brought in around $2.25 million, buoyed by several quarterfinal and semifinal appearances at WTA 1000 and Grand Slam events.
While she hasn’t yet returned to title-winning form, her regular deep runs at mid-tier tournaments and respectable Grand Slam performances have kept her earnings steady. So far in 2025, she has added nearly $800,000.
Liudmila Samsonova’s endorsements
Samsonova’s off-court presence continues to evolve in step with her on-court achievements. Her primary sponsorship remains with K‑Swiss, which supplies her apparel and has featured her in multiple international campaigns.
Liudmila Samsonova celebrates winning the first set in her match against Madison Keys of USA during day five of the 2025 Adelaide International at Memorial Drive on January 10, 2025. (Source: Mark Brake/Getty Images)
Her racquets are provided by Wilson, a long-term partner that aligns with her aggressive, power-based game. The partnership has included limited social media campaigns and promotional appearances, especially around Grand Slam season.
She also maintains a growing role as brand ambassador for Liola Cosmetics, an Italian beauty label. This collaboration taps into her Italian upbringing and fluent bilingualism, offering a crossover appeal that goes beyond sports.
As she remains in the WTA Top 25 and retains visibility in prime tournaments, there’s a clear expectation that her commercial value will grow further. If results follow, she could become a sought-after face not only for sportswear and cosmetics, but for a broader luxury and wellness market.
