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Azzi Fudd joins very exclusive club with latest NIL deal

UConn star Azzi Fudd continues her rise to the top with her latest endorsment deal.

Azzi Fudd #35 of the UConn Huskies looks on in the fourth quarter against the South Carolina Gamecocks in the National Championship of the NCAA Women's Basketball Tournament on April 06, 2025.
Ā© Maddie Meyer/Getty ImagesAzzi Fudd #35 of the UConn Huskies looks on in the fourth quarter against the South Carolina Gamecocks in the National Championship of the NCAA Women's Basketball Tournament on April 06, 2025.

UConn Huskies star Azzi Fudd is preparing for a 2025-26 NCAA season that could be as successful as the last, in which her team went all the way to the national championship and beat the defending champions, the South Carolina Gamecocks, to send Paige Bueckers to the WNBA with the only accolade she missed during her college basketball career.

Fudd is now the leader of the squad after an increased role in the 2024-25 season. The guard has already collected several NIL deals during her college career, and the good news doesn’t stop coming her way. 

She recently signed another deal, this time with the young 3-on-3 competition Unrivaled, created by former Huskies stars Breanna Stewart and Napheesa Collier. 

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Azzi Fudd had a bigger role on the Huskies last season 

Before Fudd, the league signed Paige Bueckers and Flau’jae Johnson to NIL deals, although they couldn’t play in the competition until they became professional. Bueckers will likely join the competition in 2026, while Fudd and other prospects could follow through in 2027.

Azzi Fudd

Azzi Fudd

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Azzi Fudd had a strong 2024-25 season, in which she played 34 games, twice the number she played in 2022-23 and 2023-24. The Huskies’ star averaged 13.6 points, 2.0 rebounds, 1.8 assists, and 1.4 steals per game. 

Fudd is expected to be one of the leaders of the squad now that Paige Bueckers is in the WNBA. While some don’t think Fudd is the right choice and favor forward Sarah Strong to be the leader of the team, the guard is set to take over the offense.

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