Madison Keys has long stood out as one of the fiercest competitors on the WTA Tour, blending power, elegance and resilience on court. Since turning pro as a teenager, she’s built a reputation as a Grand Slam contender.
She has steadily climbed the ranks of tennis’ highest earners, thanks not only to her prize money but also a series of high-profile brand endorsements. With each season, her financial profile has become as impressive as her forehand.
From headline moments at the US Open to partnerships with global sportswear giants, she has shaped a career that goes far beyond wins and rankings. Her net worth today reflects a decade of athletic grit, media presence and business savvy.
What is Madison Keys’ net worth?
Madison Keys has been a household name in American tennis for over a decade, and her financial standing reflects both longevity and excellence. As of 2025, her net worth is estimated to be $8 million, according to Sportskeeda.
Madison Keys celebrates winning match point against Mirra Andreeva in the Women’s Singles fourth round match during day eight of The Championships Wimbledon 2023. (Source: Clive Brunskill/Getty Images)
Her income stems not only from her consistent performance on the court but also from smart off-court moves and partnerships. Few players outside the Grand Slam-winning elite manage to stay this relevant for so long.
The real value of her fortune, however, may lie in how diversified it is. With career highs and lows, she has navigated injuries and competition while maintaining a stable financial profile. That’s not just a sign of talent—it’s business savvy.
Madison Keys’ career earnings
Since making her professional debut in 2009 at just 14 years old, Madison Keys has been a steady earner on the WTA Tour. According to the official WTA Tour website, she has accumulated more than $22.4 million in career prize money.
Her biggest financial year to date came in 2025, when she added around $3.58 million to her totals after a deep Grand Slam run. Her earnings have been defined by consistency rather than spikes.
Madison Keys acknowledges the crowd as she celebrates her victory against Olga Danilovic of Serbia during the Ladies’ Singles second round match on The Championships Wimbledon 2025. (Source: Ezra Shaw/Getty Images)
While she’s yet to win a major singles title, she has made several semifinals and a final at the US Open in 2017, helping her stay among the top earners. Quarterfinal appearances at Roland Garros, Wimbledon and the Australian Open have also bolstered her income.
Madison Keys’ endorsements
Madison Keys isn’t just known for her explosive forehand and powerful serve, she’s also a favorite among major brands. Over the years, she’s aligned herself with several global companies that reflect her polished public image and on-court competitiveness.
Among her biggest sponsors are Nike, Evian, Acuvue and Orangetheory Fitness. According to Sportskeeda, she recently transitioned from Wilson to Yonex rackets, a move that likely came with a new contract.
Nike has remained her cornerstone partner for over a decade, outfitting her with custom gear and campaign visibility that often features during the coverages. Her brand value rose even more when she founded her own initiative, Kindness Wins.
These deals likely contribute several million yearly, with companies banking on her athletic image and growing media profile. Her recent Grand Slam win only sharpens her appeal—a boost both for her bank and the brands she represents.
