Not every success story begins with a draft night celebration. Austin Reaves took a different path and now, he’s cashing in. The Los Angeles Lakers guard has become one of the league’s most intriguing breakout stars.
While he dazzles with clutch plays and steady performances, his financial growth has quietly mirrored his rise in the spotlight. Once overlooked, he now stands among the young faces redefining success in today’s NBA landscape.
Big contracts, endorsement opportunities and a devoted fanbase are fueling his upward trajectory. But just how much wealth has he accumulated in such a short time? His net worth tells a story of persistence — and payoff.
What is Austin Reaves’ net worth?
Austin Reaves‘ journey from an undrafted rookie to a key player for the Los Angeles Lakers has been nothing short of remarkable. As of 2025, his estimated net worth stands around $4 million, according to Sportskeeda.
His current contract with the Lakers is a testament to his value on the team. The four-year deal is worth $53.8 million and includes a player option for the 2026-27 season, as Clutch Point reported.
Beyond the basketball court, he has ventured into entrepreneurship. He launched “Hillbilly Bogey”, a golf-themed social media brand, showcasing his passion for golf and expanding his personal brand.
What is Austin Reaves’ salary?
Austin Reaves’ current contract with the Los Angeles Lakers reflects his growing importance within the franchise. He signed a four-year deal worth $53.8 million, a major leap from his early days playing on a two-way contract.
During the 2023–24 season, he earned $12 million, with incremental raises scheduled in the following years. His salary for the 2024–25 season is set at $12.9 million, and it is expected to rise to $13.9 million for 2025–26.
According to Spotrac, the deal includes a player option for the 2026–27 season, giving him some control over his future in the NBA. If he exercises his player option, he would collect $14.8 million in the final year of the deal.
This structured increase reflects the Lakers confidence in him continued development and contribution to the team. His salary progression not only rewards his past performances but also anticipates his future impact.
Austin Reaves’ NBA career
Austin Reaves began his basketball journey at Cedar Ridge High School. He played college basketball for Wichita State before transferring to the University of Oklahoma, where he showcased his skills and prepared for a professional career.
Despite going undrafted in the 2021 NBA Draft, he signed a two-way contract with the Los Angeles Lakers. His determination and performance quickly earned him a standard NBA contract, and he made his debut on October 22, 2021.
Over the past four seasons, he has become an integral part of the Lakers’ lineup. As of the 2024-25 season, he averages 20.2 points, 4.5 rebounds and 5.8 assists per game, reflecting his growth and consistency on the court.
Austin Reaves’ endorsements
Austin Reaves’ ascent in the NBA has not only solidified his position on the court but also opened doors to significant endorsement opportunities. His most notable partnership is with Chinese sportswear brand Rigorer.
In 2023, he signed a multi-year deal with Rigorer, becoming the company’s first NBA athlete endorser. This collaboration led to the launch of his signature shoe line, the Rigorer AR1, which debuted to considerable fanfare.
Building on the success of the AR1, he and Rigorer extended their partnership in 2024. The extension included an equity stake for him in the company, a move that underscores his growing influence both on and off the court.
The deal is reported to be worth over seven figures annually, reflecting the brand’s confidence in his continued rise, according to Si. Beyond his footwear line, he has also been featured in various marketing campaigns.