The Super Bowl is designed to keep you in your seat, no other sporting event has so many things going on outside the actual game than the Super Bowl. From the pre-game show, National Anthem, star studded halftime show, to the expensive television commercials, the viewer is glued to their seats.
It is no wonder why the Super Bowl is the most watched sporting event in the United States, if you blink you might miss something special. While the covid-19 pandemic has hit various companies hard, some traditional brands will not be running ads in this year’s Super Bowl, others are stepping up and will be there come Super Bowl Sunday.
For the first time in years, the commercials for the Super Bowl will not see a price hike, but CBS, the Super Bowl broadcaster, has placed an additional fee for brands that also want the commercial to run on their online streaming. Here are the costs of the 2021 Super Bowl commercials!
How much do Super Bowl LV ads cost?
This year Super Bowl LV ads cost an estimated $5.6 million for a 30-second spot, with an additional cost of $200,000 for the commercial to run on CBS’s streaming service. For the first time in decades the game will see a huge reduction in movie, travel, and retailer commercials.
Powerful and mainstay brands like Budweiser, Pepsi, and Coca-Cola will not run ads in this year’s game but Budweiser and Pepsi will have in game ads such as digital display and Pepsi is the sponsor of the halftime show. Coca-Cola on the other hand will not have its brand present at all during the event.
Super Bowl ads have not dropped in price since 2010 and this year during the pandemic $5.6 million is still quite a bit of investment, not it’s up to the ad to make some noise.