This week, Dallas Mavericks General Manager Nico Harrison held a press conference at the American Airlines Center, addressing the blockbuster trade that sent Luka Doncic to the Los Angeles Lakers. While discussing the move, Harrison seemingly took a jab at franchise legend Dirk Nowitzki, leading to a fiery response from Mark Cuban.
During the press conference, Harrison emphasized that his priority is the Mavericksā success, even if that means making unpopular decisions. His remarks, however, included a subtle shot that many interpreted as a dismissal of Nowitzkiās opinion on the trade.
āMy obligation is to the Dallas Mavericks. Itās whatās in the best interest of the Dallas Mavericks, and thatās the most important thing,ā Harrison stated, via Tim Cato. āSome of those decisions are going to be unpopularāmaybe to Dirk and maybe to the fansābut my obligation is to the Dallas Mavericksā.
These comments didnāt sit well with Cuban, who took to X (formerly Twitter) to defend Nowitzki. The billionaire entrepreneur made it clear where the heart of the franchise lies.

Dirk Nowitzki #41 of the Dallas Mavericks sits on the bench in front of owner Mark Cuban during the game with the Los Angeles Lakers at Staples Center. (Stephen Dunn/Getty Images)
āDirk is the Dallas Mavericks. Then, now, and forever,ā Cuban wrote on his X account. āNo one should ever forget that. That statue will be here forever. Loyalty never fades awayā.

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Mavericks legend Dirk Nowitzki reveals huge and emotional reaction after Doncicās trade to the Lakers
Cuban rallies fans ahead of key Mavericks matchup
As the Mavericks prepare for a pivotal game against the Sacramento Kings with playoff implications on the line, Cuban issued a heartfelt message to fans, urging them to back the team during this crucial stretch.
āI am a Mavs fan. I will always love and cheer for everyone who puts on our uniform,ā Cuban stated. āTomorrow night and however many games we have left this season and in every future season, whether Iām in the stands, in front of the TV, or following every play online, my heart and soul is committed to rooting for the Mavs to winā.
Cuban further called on fans to show unwavering support for the players despite the recent turmoil. āThat will never change,ā he added. āI know fans are upset. But donāt be upset at the players. Support them. Root for them. Rally behind them. MFFL stands for Mavs Fan FOR LIFEā.





