Robbie Williams has long been associated with soccer spectacles, blending pop charisma with global sporting fever. His surprise involvement in the 2025 FIFA Club World Cup rekindled memories of performances and stirred nostalgic buzz.
The closing ceremony lit up with energy and bold visuals, but it was the return of a familiar voice that truly caught attention. Known for his flamboyant stage presence, he brought his signature flair to the event once again.
While newcomers like Doja Cat and J Balvin teamed up to share the stage, it was his appearance that bridged eras. With every note, the question resurfaced: just how many times has he sung at the Club World Cup’s final?
How many times did Robbie Williams perform at the FIFA Club World Cup?
Robbie Williams has performed once at the FIFA Club World Cup. His appearance came in the 2025 edition when he debuted the Club World Cup’s official anthem alongside Laura Pausini during the pre‑match buildup to the final in New Jersey.
Robbie Williams performs prior to the FIFA Club World Cup 2025 Final match between Chelsea FC and Paris Saint-Germain at MetLife Stadium on July 13, 2025. (Source: David Ramos/Getty Images)
While he also sang at the 2018 FIFA World Cup, that was a separate event—not the Club World Cup. So, strictly speaking, his contributions are unique to 2025, featuring a high‑profile live performances within that single tournament.
In January, he was officially named FIFA Music Ambassador, a role that involves collaborating on musical projects for the organization’s major competitions. His first mission was to compose and record an anthem for the revamped edition.
The result was “Desire”, a song co-written with Karl Brazil, Owen Parker and Erik Jan Grob, featuring Italian artist Laura Pausini. The track was premiered during the opening ceremony held in Miami, before the Inter Miami vs Al Ahly match.
