The Euro2020 is set to be the 16th UEFA European Championship. It takes place every four yearsand isorganized by the Union of European Football Associations (UEFA). The soccer competition was originally scheduled forJune 12 to July 12, 2020. As a result of the COVID-19 pandemic, the tournamentwas delayed for a wholeyear and is now rescheduled to start on June 11 and end onJuly 11, 2021.
The Wembley Stadium in London is set to host the Semi-Finals and the Finalsince it has thehighest capacity of all of the stadiums. The Stadio Olimpico in Rome has been selected as the opening venue. The tournament was originally meant to have 13 host venues, but two of them werelater removed.Brussels, and Dublin. As a result, itwill be held in 11 cities in 11 differentcountries.
Spain has moved its host city to Seville from Bilbao. Cristiano Ronaldo‘sPortugal, who dominated the Euro2016, are the defending champions. The VARwill make its debut in this tournament at the European Championship in 2021.
Why doesn’t the official name carry the year 2021?
General view of branding for UEFA Euro 2020. (Getty)
Following the postponement of UEFA EURO 2020 until summer 2021, the Executive Committee of UEFA determined, following a comprehensive internal analysis and consultations with allies, that the competitions will keep the nameUEFA EURO 2020. This decision enables UEFA to maintain an original view of the tournament, which was scheduled for the occasion of the 60th anniversary of the EFC (1960-2020).
It can also recall how the whole football family came together to react to the special circumstances of the pandemic in COVID 19 and to the tough times Europe and the world must have seen in 2020. This option is consistent with UEFA’s pledge not to create any extra waste, but to make UEFA EURO 2020 sustainable.
By the time of the tournament postponement, a lot of branded content had already been made. The removal and reproduction of those objects would have been the alteration in the name of the already sold products.
