Trending topics:
WNBA

WNBA Playoff semifinals set Viewership records despite Caitlin Clark's absence

The WNBA semifinals were still able to break viewership records, despite the early exit of Caitlin Clark's Indiana Fever.

Sabrina Ionescu #20 of the New York Liberty drives against Jackie Young #0 of the Las Vegas Aces in the third quarter of Game Four of the 2024 WNBA Playoffs semifinals
© Ethan Miller/Getty ImagesSabrina Ionescu #20 of the New York Liberty drives against Jackie Young #0 of the Las Vegas Aces in the third quarter of Game Four of the 2024 WNBA Playoffs semifinals

The Minnesota Lynx and the New York Liberty are set to clash in the 2024 WNBA Finals, where one team will emerge as the champion. While much of the season’s buzz revolved around Indiana Fever’s rookie Caitlin Clark, her early exit from the playoffs didn’t diminish interest in the remaining games.

Despite the Fever’s elimination, the league continued to see strong viewership numbers during the semifinals. Reports indicate that Game 1 of the series between the Liberty and the Las Vegas Aces was the most-watched WNBA semifinal game in 22 years, drawing an audience of 994,000 viewers.

For context, last year’s WNBA semifinals averaged just 427,000 viewers, as reported by Sports Media Watch. While these numbers don’t match the staggering 2.5 million viewers who tuned in for Caitlin Clark’s Game 2 showdown against the Connecticut Sun earlier in the playoffs, it is still a considerable improvement over previous seasons.

Advertisement

For example, The Liberty-Aces series consistently maintained strong ratings, with each game averaging over 900,000 viewers. The numbers aren’t too far from the million-viewer mark that Caitlin Clark’s games regularly achieved throughout the season.

Advertisement

All four games of the Liberty-Aces semifinals drew larger audiences than last year’s most-watched WNBA Finals game, which averaged 889,000 viewers. As the Lynx and Liberty prepare for their final showdown, the league is poised to conclude the season on a high note.

Advertisement

Sue Bird weighs in the Caitlin Clark’s effect

In a recent podcast episode of A Touch More with Sue Bird & Megan Rapinoe, Bird said that while Clark “is a big draw,” there’s no need to be pessimistic about the league’s growth. “Yes, the games where she’s not playing have lower viewership. But in the WNBA playoffs-let’s use the semifinals as an example-the games where Caitlin obviously is not in it because her team lost are still breaking records from previous WNBA years, still cracking a million viewers,” she said.

Bird’s remarks were aimed at media figures like Stephen A. Smith and Shannon Sharpe, who had raised doubts about the league’s ability to maintain strong viewership without Clark in the postseason. However, the recent numbers suggest that the teams are capable of drawing in audiences.

Advertisement

ALSO READ

Dolphins' Tua Tagovailoa speaks out after close call with another concussion
NFL

Dolphins' Tua Tagovailoa speaks out after close call with another concussion

Argentina make last-minute call-up but Messi loses another teammate for World Cup Qualifiers
Soccer

Argentina make last-minute call-up but Messi loses another teammate for World Cup Qualifiers

Not only Yankees and Mets: Who are the other two MLB contenders set to meet with Juan Soto?
MLB

Not only Yankees and Mets: Who are the other two MLB contenders set to meet with Juan Soto?

Milwaukee Bucks may lose Giannis Antetokounmpo for NBA Cup opener against the Raptors
NBA

Milwaukee Bucks may lose Giannis Antetokounmpo for NBA Cup opener against the Raptors

Better Collective Logo