He doesn’t court headlines, yet Hideki Matsuyama has become one of golf’s most compelling figures. With a game built on precision and patience, the star has quietly climbed to the top tiers of the sport and its earnings charts.
Since his breakthrough at Augusta, his profile has grown beyond the course. Endorsements, tournament wins and global recognition have all played a role in shaping the financial side of his career.
But just how lucrative has his rise been? Behind the trophies and televised calm, there’s a fortune that tells a story of consistency, global appeal, and a golfer who let his game—and not his words—do the talking.
What is Hideki Matsuyama’s net worth?
Hideki Matsuyama’s financial ascent mirrors his steady rise in professional golf. His net worth, pegged at $100 million as of 2025, is a testament to his consistent performance and marketability, according to Celebrity Net Worth.
Notably, he declined a $300 million offer from LIV Golf, choosing to remain loyal to the PGA Tour, a decision that underscores his commitment to the sport’s traditional avenues, as several media have reported.
How much has Hideki Matsuyama earned in his career?
Since turning professional in 2013, Hideki Matsuyama has amassed over $70 million in career earnings. This includes $62.4 million from PGA Tour events and $7.9 million from major championships, according to sources like Sportskeeda.
His most lucrative year was 2024, where he earned $14.3 million, highlighted by a $4 million victory at The Genesis Invitational. In January 2025, he set a PGA Tour record with a 35-under-par finish at the Sentry Tournament of Champions, earning $3.6 million.
Hideki Matsuyama’s endorsements
Hideki Matsuyama’s appeal extends beyond the golf course, attracting endorsements from major brands. His partnership with Lexus, initiated in 2014, reportedly brings in over $8 million annually.
Other endorsements include Srixon, Nomura Holdings, Oakley and Asics. In 2025, he added Tokyo Electron to his portfolio, showcasing the TEL logo during PGA Tour events. These deals boost his income and solidify his status.
Hideki Matsuyama’s investments
While Matsuyama maintains a low profile regarding his investments, reports indicate he has diversified his portfolio. He owns properties in Japan and the United States, including a residence in Windermere, Florida.
Additionally, he has ventured into the hospitality industry with stakes in luxury hotels in Japan. In 2024, he became a shareholder and ambassador for TGX Golf, a startup aiming to revolutionize golf through virtual reality experiences.