Toto Wolff, at the helm of the Mercedes-AMG Petronas Formula One Team, has achieved an uncommon feat in the world of motorsports: turning his passion for racing into a personal fortune that places him among the sport’s billionaires.
The growth of his extravagant fortune is attributed to the rise in the value of Mercedes’ shares in F1, especially after the sport’s popularity surged in the United States thanks to Netflix’s “Drive to Survive” series.
Under his leadership since 2013, Mercedes has dominated the competition, winning eight consecutive Constructors’ Championships and establishing a golden era in Formula 1, making him one of the most respected CEOs.
What is Toto Wolff’s net worth?
According to Forbes, Toto Wolff’s net worth reached $1.6 billion in 2024, marking a significant increase from the $1 billion estimated in March of the previous year. But it didn’t stop there; by 2025, his wealth grew to $1.8 billion.
Toto Wolff, Executive Director of Mercedes AMG Petronas F1 Team attends the Team Principals Press Conference during day two of F1 Testing on February 27, 2025. (Source: Clive Rose/Getty Images)
This growth is attributed to the increase in the value of Mercedes’ shares in Formula 1, especially after the sport’s rise in popularity in the United States and the Netflix series “Drive to Survive”, which has seven seasons.
In addition to his role as CEO of Mercedes-Benz in Formula 1, where he owns 33% of the shares, he has diversified his investments in the motorsport world. In 2006, he acquired 49% of HWA AG and took the company public in 2007.
Toto Wolff’s investments
Toto Wolff’s business vision extends beyond the racetrack. In 2009, he acquired a 16% stake in the Williams Formula 1 team, and in 2013, he became the director of Mercedes, while retaining his shares in Williams.
Mercedes GP Executive Director Toto Wolff walks in the Paddock prior to the Sprint ahead of the F1 Grand Prix of United States at Circuit of The Americas on October 19, 2024. (Source: Jared C. Tilton/Getty Images)
In 2020, he sold his stake in Williams and, alongside Lawrence Stroll, bought 1% of Aston Martin Lagonda Global Holdings plc. This significantly increased in value after Fernando Alonso’s first podium with Aston Martin in 2023.
He also invested in BRR Rallye Racing, one of the leading rally companies in Europe. These moves reflect his ability to identify solid, lucrative opportunities, further solidifying his mega-successful status.
