The Asturian driver Fernando Alonso has returned to Formula 1 with Aston Martin, proving that his talent and passion for motorsport remain intact, especially after accumulating two World Championships and over 100 podiums.
All his titles and great moments on the track have solidified him as one of the most prominent figures in the sport, putting him on par with big names in the circuit, such as Lewis Hamilton, Max Verstappen and Charles Leclerc.
However, his success goes beyond the track, as he boasts a fortune and has diversified his investments into multiple businesses, from his own karting circuit and museum in his hometown to his clothing brand.
What is Fernando Alonso’s net worth?
Fernando Alonso is not just a legend in Formula 1, but also an example of how an athlete can multiply their earnings off the track. According to Celebrity Net Worth, he has amassed a fortune of $260 million by 2025.
Fernando Alonso of Spain and Aston Martin F1 Team looks on from the drivers parade prior to the F1 Grand Prix of Belgium at Circuit de Spa-Francorchamps on July 30, 2023. (Source: Dan Mullan/Getty Images)
This figure has been built over more than 20 years of success on the track, with two World Championships, over 100 podiums and a longevity that has kept him relevant in the sport, even in an era dominated by younger drivers.
He began his F1 career at a young age, and his ability to remain competitive, even with teams with fewer resources, has helped cement his legacy. However, his achievements on the track are only part of the equation.
Outside of the racing world, he has diversified his income sources, investing in various businesses and personal projects that have been key in increasing his net worth, showcasing his great business vision.
What is Fernando Alonso’s salary?
Fernando Alonso’s salary in Formula 1, although not the highest, is still extraordinary. In his return with Aston Martin for the 2025 season, he earns around 40 million euros annually, as Celebrity Net Worth reported.
Third placed Fernando Alonso of Spain and Aston Martin F1 Team celebrates on the podium during the F1 Grand Prix of Miami at Miami International Autodrome on May 07, 2023. (Source: Chris Graythen/Getty Images)
This is the result of a contract that keeps him as one of the highest-paid drivers in the championship. While it doesn’t match the sums earned by some of his rivals, like Lewis Hamilton, it is still well above average.
The amount of money the Spanish driver earns comes not only from his performance in competitions but also from his ability to attract major sponsors and maintain a constant media presence.
Fernando Alonso’s endorsements and investments
Fernando Alonso is much more than a Formula 1 driver; his global star image has allowed him to sign deals with some of the most important brands in the world. Among his sponsors are giants like Banco Santander.
This agreement has been crucial for his financial stability, as the Spanish bank has been one of the main sponsors of his career, in addition to providing him visibility in international markets.
Fernando Alonso of Spain and Aston Martin F1 Team in the Drivers Press Conference during previews ahead of the F1 Grand Prix of China at Shanghai International Circuit on March 20, 2025. (Source: Clive Rose/Getty Images)
Another notable deal is with Kimoa, his own clothing and accessories brand, which reflects his personal style and his connection with sports and outdoor life, and which he founded in March 2017.
He also has agreements with Boss, with whom he has worked on several advertising campaigns. This diversification demonstrates his ability to use his image and connect with brands that share his values and lifestyle.
How much does Fernando Alonso earn per year?
By adding his salary in Formula 1, his sponsorship deals and earnings from his personal investments, it is estimated that Fernando Alonso earns around 45 million euros per year ($48.15 million).
This figure includes both his earnings from racing and his involvement in other projects outside the track. However, this amount can fluctuate depending on the season and his performance in the competitions.
His success is not only due to his driving skills but also his ability to manage his career as a business, investing in personal projects and maintaining close relationships with well-known brands.
In this way, he not only enjoys the fruits of his effort in Formula 1 but has also managed to build an economic empire that ensures a prosperous future beyond the track.
