Luka Dončić, one of the most outstanding players in the NBA and global basketball, has been selected multiple times as an All-Star and is known for his scoring, playmaking, and leadership in clutch moments.
The Los Angeles Lakers star has become one of the most influential athletes in the sport, with multi-million dollar contracts and endorsement deals that solidify his position as a global icon.
He has achieved a career full of accomplishments at a young age, but one of the most notable aspects is how he has managed to amass a substantial fortune, currently holding a multi-million-dollar net worth. Check out his fortune…
What is Luka Doncic’s net worth?
Luka Dončić, star of the Los Angeles Lakers and one of the NBA‘s most outstanding talents, has a net worth of $50 million and a current salary of $40 million, according to sources like Marca and Sportskeeda.
Luka Doncic #77 of the Los Angeles Lakers looks on during the first quarter against the Utah Jazz at Crypto.com Arena on February 10, 2025. (Source: Ronald Martinez/Getty Images)
In 2021, he signed a five-year contract extension with the Dallas Mavericks worth $207 million, setting a record for his category at the time. During February 2025, he was involved in a trade and became part of the Lakers’ roster.
Before his move to the team led by LeBron James, his earnings were expected to increase to $43 million in the 2024-25 season and to $49 million in 2026-27. This certainly does not seem far from reality.
Beyond his brilliance on the court—where he excels in scoring, assisting, and leading his team—Dončić has also made waves off the court. In 2021, his rookie card sold for $4.6 million, the highest price ever paid for an NBA player’s card.
With total NBA earnings already surpassing $247 million, he has solidified his position as one of the sport’s most valuable figures. He is experiencing one of the best moments of his career, which has taken off spectacularly.
Luka Doncic’s earnings with the Dallas Mavericks
- 2024-25 | $43 million
- 2023-24 | $40.1 million
- 2022-23 | $37.1 million
- 2021-22 | $10.2 million
- 2020-21 | $8 million
- 2019 | $7.2 million
- 2018-19 | $6.6 million
Luka Doncic’s endorsement
Luka Dončić has secured significant endorsement deals, establishing himself as one of the most marketable figures in the NBA. His most notable collaboration is with Jordan Brand, which launched the exclusive Luka 1 sneakers in 2022.
Luka Doncic #77 of the Los Angeles Lakers warms up prior to a game against the Utah Jazz at Crypto.com Arena on February 10, 2025. (Source: Ronald Martinez/Getty Images)
He also maintains partnerships with BioSteel, a sports hydration company in which he holds an equity stake, and with Panini America, a leader in the collectible card market.
Additionally, he endorses the popular video game NBA 2K, reflecting his growing influence in the sports gaming world. These sponsorships generate him more than $15 million annually, according to a report from Sportskeeda.
