Daniil Medvedev has made headlines for his on-court composure and off-court charisma, but there’s more than Grand Slam drama surrounding his name. Behind the cool demeanor lies a financial empire shaped by titles and endorsements.
From his unexpected rise in the ATP rankings to his gripping battles with the sport’s biggest names, his journey has been as lucrative as it is relentless. His success has sparked growing curiosity about the wealth he’s quietly amassed.
With a style as unpredictable as his returns, he has carved out a unique space in the world of elite tennis and it’s paying off. As he continues to dominate tournaments, questions about how much he’s worth have begun to surface.
What is Daniil Medvedev’s net worth?
Daniil Medvedev’s financial ascent mirrors his rise in the tennis world. As of 2025, his net worth is estimated at around $20.3 million, a testament to his prowess on and off the court, according to sources like Sportskeeda.
Daniil Medvedev celebrates winning match point against Jan-Lennard Struff of Germany in his Gentlemen’s Singles third round match during day six of The Championships Wimbledon 2024. (Source: Sean M. Haffey/Getty Images)
This figure encompasses his tournament winnings, endorsement deals, and strategic investments. Notably, Forbes ranked him seventh among the world’s highest-paid tennis players in 2024.
How much has Daniil Medvedev earned in his tennis career?
Daniil Medvedev’s on-court success has translated into substantial prize money. By the end of 2024, he had amassed over $42 million in career earnings from ATP tournaments, placing him among the top earners in tennis history.
His consistent performances, including a US Open title in 2021 and multiple Masters 1000 victories, have contributed to this impressive total. Despite occasional setbacks, his earnings continue to reflect his status.
Daniil Medvedev’s endorsements
Beyond the baseline, Daniil Medvedev has cultivated a robust portfolio of endorsements. He is the face of Lacoste, sporting their apparel and shoes since 2019, with a contract extended through 2026, as Sportskeeda reported.
Daniil Medvedev plays a forehand during a practice session ahead of the 2025 Australian Open at Melbourne Park on January 09, 2025. (Source: Daniel Pockett/Getty Images)
His equipment sponsor, Tecnifibre, provides him with customized racquets tailored to his game. His affinity for gaming has led to partnerships with HyperX and Ubisoft, where he serves as a brand ambassador and even co-owns the esports organization M80.
Additional endorsements include luxury watchmaker Bovet, financial services company Tinkoff and automotive giant BMW. These collaborations not only boost his income but also reflect his diverse interests and marketability.
How much does Lacoste pay Daniil Medvedev?
The exact financial terms of Daniil Medvedev’s deal remain undisclosed. However, it’s widely acknowledged that Lacoste is his most lucrative sponsor. He earns approximately $15 million annually from all his endorsement deals.
His partnership with them began in 2019 and was extended through 2026 following his victory at the 2020 Paris Masters. In 2023, Lacoste and he unveiled a personalized logo inspired by gaming, reflecting his off-court interests.
