For decades, WNBA players have complained â and rightfully so â about the lack of media exposure they get. Unlike their NBA counterparts, they often have to grind and play around the world to make a decent living.
It wasnât until this season that the league agreed to pay for charter flights throughout the playoffs and for back-to-back games, and thereâs finally a light at the end of the tunnel for a tournament that has survived, not thrived.
Notably, a lot of that might have to do with Caitlin Clark. The Indiana Fever rookie was the most talked-about athlete in college basketball â both menâs and womenâs â last season, and sheâs just getting started.
Caitlin Clark Responds To Claims Of Being White And Her Popularity
Ironically, instead of trying to make the most of this wave of money and media interest, some players have gone at the Iowa product, stating that sheâs only getting this exposure because sheâs white:

Caitlin Clark (PG) made his WNBA debut with the Indiana Fever
âI think itâs a huge thing,â Las Vegas Aces star AâJa Wilson said. âI think a lot of people may say itâs not about black and white, but to me, it is. It really is because you can be top notch at what you are as a black woman, but yet maybe thatâs something that people donât want to see. They donât see it as marketable, so it doesnât matter how hard I work. It doesnât matter what we all do as black women, weâre still going to be swept underneath the rug. Thatâs why it boils my blood when people say itâs not about race because it is.â
With that in mind, Clark responded to those claims, talking about how the newly-found opportunities wonât only benefit her but every other female basketball player in the league:
âI think thereâs opportunities for every single player in womenâs basketball. I think the more opportunities we can give across the board, thatâs whatâs going to elevate womenâs basketball,â Clark said. âIt doesnât need to be one or two players, and I think that even goes back to college. I think we can â the parity in womenâs basketball is whatâs making more people want to come and watch it. I think the more you spread the love, show people, show their talents, show their teams, thatâs just going to continue to elevate it. So, I think thatâs the biggest thing.â

see also
Caitlin Clark breaks unbelievable WNBA record in her debut with the Indiana Fever
At the end of the day, for whatever reason, people want to watch a rising superstar like Clark, and that should be the only thing that matters. If anything, that kind of discourse will only drive the viewership away.
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