Max Holloway has carved a name for himself as one of the fiercest competitors in MMA, known for relentless pressure and a warrior’s heart. Beyond the octagon, his financial journey reflects years of dedication and growing popularity.
With multiple title fights and headline bouts under his belt, his earnings have steadily climbed, fueled by fight purses, sponsorships and endorsements. His career highlights have not only boosted his reputation but also his bank account.
As one of the UFC’s most recognizable figures, questions around his net worth have become a topic of interest. An overview of his earnings reveals a lucrative and impactful career inside and outside the cage…
What is Max Holloway’s net worth?
Max Holloway, known as “Blessed“, has transformed from a promising fighter to a financial powerhouse in the MMA world. As of 2025, his estimated net worth stands at $5 million, according to Sportskeeda. This wealth stems from his extensive UFC career, lucrative fight purses and strategic endorsements.
Max Holloway attends Netflix Is A Joke Fest’s “The Greatest Roast Of All Time: Tom Brady” at The Kia Forum on May 05, 2024. (Source: Monica Schipper/Getty Images)
How much does Max Holloway earn per fight?
Max Holloway’s fight earnings vary based on the event’s profile and his contractual terms. For instance, at UFC 308, he earned a total payout of $2.432 million, which included base salary, win bonuses and additional incentives. Typically, his base pay ranges from $200,000 to $300,000 per fight, with additional bonuses for performance and victories.
Max Holloway’s highest-earning fights
Max Holloway’s biggest paydays have come during his most anticipated showdowns—title defenses and high-stakes main events…
UFC 300 vs Justin Gaethje
At UFC 300 (April 13, 2024), he faced Justin Gaethje for the symbolic BMF belt. He scored a jaw-dropping walk-off knockout in the final second, and because of a special bonus structure, earned $300,000 for Fight of the Night and another $300,000 for Performance of the Night—a grand total of $600,000 just in bonuses.
UFC 308 vs Ilia Topuria
Though he came up short, he still pocketed a hefty $2.432 million for headlining UFC 308, according to leaked payslips. That figure reflects the UFC’s willingness to reward its most bankable fighters—even in defeat.
UFC 231 vs Brian Ortega
Before these mega events, he secured a significant payday at UFC 231 in December 2018. He earned around $490,000—a base purse plus win payout—for defending his featherweight title against Brian Ortega.
Max Holloway’s endorsements
While Max Holloway’s earnings inside the cage are impressive, his financial strategy extends into the world of endorsements. One of his earliest major deals came in 2017, when he partnered with Budweiser following his dominant rise to UFC champion status.
Max Holloway poses on the scale during the UFC 276 ceremonial weigh-in at T-Mobile Arena on July 01, 2022. (Source: Carmen Mandato/Getty Images)
In 2023, he signed on as a brand ambassador and investor for New Brew, a non-alcoholic functional beverage made with kava. The Hawaii-based product resonated deeply with him, both culturally and personally.
Not only does he promote the drink, but he also holds an equity stake in the company—demonstrating a shift from one-off sponsorships to long-term business involvement. He has spoken publicly about wanting to support products that align with his values.
He also has had ongoing relationships with sports and personal care brands, including Reebok during its UFC apparel era and Manscaped, a grooming brand popular among male athletes.
Max Holloway’s investments
Outside of endorsements, Max Holloway has taken deliberate steps to secure his financial future through smart investments. One of his reported focuses has been the Hawaiian real estate market, a sector that has proven lucrative.
Max Holloway, center, at a MMA Seminar event on August 3, 2017. (Source: Hu Chengwei/Getty Images)
Investing in property close to home is a natural fit for him, who remains deeply connected to his roots in Waianae, Oahu. He has hinted in interviews that supporting his local community is part of his long-term vision.
He has also launched a lifestyle and apparel brand known as “Blessed Era”. The project reflects his personal style and MMA identity and is aimed at fans who connect with his journey. Apparel has become a common avenue for fighters looking to diversify their income.
His involvement with New Brew is perhaps the clearest example of his evolving approach to business. By taking on an advisory and equity role rather than just appearing in advertisements, he has embraced a more hands-on strategy that could open the door to future ventures.
