One of the biggest cultural shifts in sports over 2024 was the rising popularity of the WNBA. The emergence of new stars like Caitlin Clark and Angel Reese elevated the WNBAās profile, attracting attention from prominent figures in sports and entertainment. One of the latest sports stars to rave about womenās basketball is Lamar Jackson.
While speaking with Essence Magazine, the reigning NFL MVP and Ravens quarterback gave both Clark and Reese their flowers for āinspiringā a new generation of girls, saying that womenās basketball has caught his attention.
āI really wasnāt too fond of basketball, like womenās basketball, because I was like āman, they are not dunking and stuffā but now Iām saying āNot women dunking? They got handles! Women going crazy,āā he admitted.
āOn a high level, Iām seeing Angel, Iām seeing Caitlin, Iām seeing all these girls just go crazy now. Itās inspiring. Other girls can grow up and play basketball, you know? They donāt get to be doing hair and stuff they can play basketball,ā he continued.

Indiana Fever guard Caitlin Clark (IMAGO / ZUMA Press Wire)
Both Reese and Clark had standout rookie seasons, with the Chicago Sky forward becoming a rebounding leader in the WNBA and breaking the double-double record for a rookie. Meanwhile, Clark, apart from breaking numerous records, won the Rookie of the Year award, as well as several recognitions such as TIMEās Athlete of the Year.

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WNBA growing popularity in 2024
In 2024, the WNBA reported growing numbers in both viewership and attendance, especially when it came to Indiana Feverās games with Clark. According to Forbes, nationally televised games averaged 657,000 viewers, the highest audience in 24 seasons. While televised, Clarkās games with the Fever averaged 1.18 million viewers compared to 394,000 for all other games.
On the other hand, according to the WNBA, the league had its highest total attendance in 22 years (2,353,735), up 48% from last season. The leagueās 154 sellouts marked a 242% increase from last season (45).

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WNBA reportedly eyes international games for Caitlin Clark's Indiana Fever
Itās clear that the influence of both Clark and Reese has been good for the league, which is set to have an historic season in 2025, with the introduction of the new franchise, the Golden State Valkyries, as well as a new TV deal and a new Collective Bargaining Agreement (CBA).





