The boxing world is gearing up for what could become one of the most monumental events in the sport’s history. A fight between Canelo Alvarez and Terence Crawford is already generating immense buzz, but recent revelations from Turki Alalshikh suggest this event could transcend the typical single-night spectacle.
Alalshikh, collaborating with UFC president Dana White, has shared plans that could redefine the scale and scope of boxing events. Scheduled for September 13, the fight promises more than just the headline bout — it aims to become a multi-day festival of boxing, a move that could challenge traditional event formats and shake up how fans experience fight nights.
Despite Dana White’s enthusiasm for creating the best possible live event, Alalshikh’s vision pushes the boundaries even further. His approach to eliminating the traditional pay-per-view model in favor of free access through subscriptions already marks a shift. Now, with this multi-day fight card concept, he is setting the stage for an unprecedented boxing experience.
What is Turki Alalshikh’s plan for the event?
In a recent video posted by Ring Magazine, Alalshikh detailed the staggering scale of the upcoming event. Instead of the usual single night of fights, the undercard alone will stretch over two or three days due to the sheer volume of matchups.
Canelo Alvarez of Mexico (L) faces off with William Scull of Cuba (R) as chairman of Saudi Arabia’s General Entertainment Authority Turki Alalshikh (C) holds the belts during a press conference to promote their Super Middleweight World Championship fight at Radio City Music Hall on March 06, 2025 in New York City. (Photo by Sarah Stier/Getty Images)
“The undercard will be between two or three days. We have now reached more than 20 fights to do on the undercard,” Alalshikh explained.
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This plan is designed to showcase a wider range of talent from around the globe, turning the Canelo vs. Crawford fight into a multi-day boxing festival rather than just one iconic evening. It represents a bold step towards making boxing more accessible and comprehensive, but also raises questions about how fans and the industry will adapt to this extended format.
Challenges and fan reactions
While the concept has ambitious appeal, it also presents significant challenges for Dana White and his team. Hosting and promoting an event over multiple days introduces logistical complexities, from venue management to broadcasting schedules.
Fans on social media have expressed mixed reactions, with many voicing concerns that stretching the event could dilute the excitement and quality. Some worry that the multi-day format might overwhelm viewers or detract from the significance of the headline bout.
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Nonetheless, Alalshikh’s innovative approach underscores a willingness to push boxing into new territories. Whether the plan will ultimately be embraced by the boxing community remains to be seen, but it certainly sets up an intriguing narrative leading into what is expected to be a landmark event in combat sports.
