The Orlando Magic fell short of reaching the NBA playoffs semifinals, succumbing to the Boston Celtics in a decisive loss. Despite last season’s setback, the Magic are keen on a comeback, with their first step being a revitalized image, complete with a new logo.
Orlando unveiled its new logo and team uniforms for the upcoming season on social media, offering fans a nostalgic yet modernized homage to the team’s glory days. The uniforms pay tribute to a period when the Magic consistently delivered stellar performances in the league.
The refreshed logo strikes a contemporary chord, updating the team’s visual identity in line with current trends. After serving as the team’s official emblem for 14 years, the outgoing logo makes way for the franchise’s sixth logo since its inception in 1989.
“The new logo fondly revisits the Magic’s history, bringing back an iconic and fan-favorite symbol: the star,” the NBA announced on their official website. “It evolves with a nod towards nostalgia, featuring a star-centric design that embodies the club’s ‘reach for the stars’ mentality, aligning with their championship aspirations.”
How many NBA teams have never changed their logo?
The Chicago Bulls stand alone in NBA history as the only team never to have altered their logo. Since its inception in 1967, the Bulls have upheld their iconic image, opting only to update their uniforms with each passing season.

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The enduring logo, featuring a fierce bull, was a result of the vision of the Bulls’ founder, Dick Klein. His goal was to choose a nickname that symbolized the strength of Chicago and the spirit of the stadium, which was near the Chicago Stockyards. Initially referred to as the “Toreadors,” the bull ultimately emerged as the chosen symbol.
Magic’s new uniforms for the upcoming season
In a nostalgic nod to their history, the Orlando Magic revealed their new uniforms for the upcoming season, accompanied by both franchise legends and current stars. The unveiling paid homage to the glory days of the late 1990s, featuring hallmarks like Shaquille O’Neal and Dwight Howard.
“The three new uniforms, Association (white), Icon (blue), and Statement (black), have evolved into modern classics,” the NBA announced regarding the Magic’s latest attire. “They honor the rich history of the Magic’s most iconic jerseys while ushering in a new era of Orlando Magic basketball. The return of bold pinstripes, the ‘MAGIC’ and ‘ORLANDO’ wordmarks, uniform trim, and the striking star on the shorts of the Association and Icon editions emphasize this blend of tradition and innovation.”
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