Bo Nix is quickly establishing himself as one of the most intriguing rookie quarterbacks in the league. With a strong college legacy and early buzz in Denver, his rise is being watched closely both on and off the field.
The Denver Broncos’ latest first-round pick entered the league with high expectations and a name that already carried weight in football circles. His performance and presence are turning heads, and so are his earnings.
Between his rookie deal, growing media attention and potential endorsements, he is already carving out a financial profile worth noting. The exact figures behind his net worth paint a compelling picture of early NFL success.
What is Bo Nix’s net worth?
Broncos quarterback Bo Nix’s estimated net worth is around $1.5 million, reflecting both his early NFL earnings and endorsement deals, according to sources like Essentially Sports, Clutch Points and Sportskeeda.
Quarterback Bo Nix #10 of the Denver Broncos rushes the ball for a touchdown against the Tampa Bay Buccaneers during the first quarter of the game in 2024. (Source: Julio Aguilar/Getty Images)
Although his career is just beginning, his financial footprint is already noteworthy, thanks to lucrative rookie contracts. This figure combines both his on-field salary and off-field ventures, painting a picture of a rising star.
Before entering the NFL, he capitalized on Name, Image, and Likeness (NIL) opportunities during his college years at Oregon, securing deals with companies like Bose, Bojangles, Milo’s Tea and Topps.
What is Bo Nix’s salary?
Bo Nix will earn $960,000 in base salary for the 2025 NFL season, along with a $681,053 roster bonus, bringing his total cash earnings for the year to around $1.64 million, according to Spotrac.
While this figure might seem modest compared to veteran quarterbacks, it’s a solid foundation for a rookie who’s still establishing his place in the league. His salary aligns with the NFL’s structured rookie pay scale.
Bo Nix #10 of the Denver Broncos embraces an Indianapolis Colts staff member after the game at Empower Field At Mile High on December 15, 2024. (Source: Justin Edmonds/Getty Images)
He secured a four-year, $18.6 million fully guaranteed contract, which includes a $10.36 million signing bonus. The average annual value is roughly $4.65 million, positioning him among the top earners of the 2024 draft class.
Bo Nix’s NFL career
Bo Nix’s path to the NFL wasn’t a straight shot. After a rollercoaster tenure at Auburn, he transferred to Oregon, where his final season under Dan Lanning reignited his draft stock.
By the time the 2024 NFL Draft rolled around, he had cemented himself as one of the top QB prospects, ultimately being selected 12th overall by the Broncos. The pick was met with some skepticism, but he quickly quieted doubters.
Bo Nix #10 of the Denver Broncos celebrates after throwing a 93 yard touchdown pass to Marvin Mims Jr. #19 against the Cleveland Browns during the third quarter in the game in 2024. (Source: Justin Edmonds/Getty Images)
In his rookie season, he showcased maturity beyond his years, throwing for 3,775 yards and 29 touchdowns, helping the Denver Broncos secure a surprise playoff berth, as Pro Football Network reported.
According to Reuters, it was later revealed that he played through a back injury in the latter part of the season — a move that impressed teammates and coaches alike. His grit and leadership have drawn comparisons to elite NFL quarterbacks.
Bo Nix’s endorsements
Bo Nix is building a brand with impressive speed. Over the last year, he’s landed endorsement deals with recognizable names like Old Spice, Buffalo Wild Wings, Raising Cane’s and USAA, among others.
These deals not only boost his income but also solidify his presence in the cultural conversation surrounding young NFL talent. As long as he remains in the spotlight his marketability is expected to grow.
