The SBC North America Gaming Awardsâ shortlist celebrates the remarkable accomplishments of regional and global operators, affiliates, suppliers, and tribes shaping innovation in the industry. Set to take place on May 9, 2024, at the Hilton Hotel in Midtown, New York City, the ceremony promises recognition for outstanding contributions.
Leading with 8 nominations, OpenBet returns to defend titles in categories like âLand-Based Betting & Gaming Productâ and âPlatform Provider of the Yearâ. Betting Hero and Sportradar follow closely with 5 nominations each, while FanDuel, Better Collective, and FeedConstruct secure 4 nominations each, reinforcing their industry presence.
The 2024 edition received a record number of nominations across 29 categories, posing a challenge for independent judges tasked with shortlisting. Better Collective aims to maintain its reign in affiliate categories, contending for âSports Affiliate of the Yearâ and âSports Media Company of the Yearâ, amidst stiff competition.
SBC Awards North America 2024 breakdown
Operator categories witness the return of multi-award winners FanDuel, defending titles like âSportsbook Operator of the Yearâ and âMarketing Campaign & Sponsorship of the Yearâ. Competing for âSocial Gaming Operator of the Yearâ are contenders like Hard Rock Games and Rush Street Interactive.
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In the Operator & Supplier categories, a fierce competition ensues between Ontario Lottery & Gaming Corporation, IGT, Entain Foundation, and EPIC Global Solutions for the âSocially Responsible Initiative of the Yearâ award.
Across Supplier categories, notable names like Evolution, Bragg Gaming, and Scientific Games vie for recognition, while Payment & Compliance categories witness contenders such as Radar and Mindway AI competing for the prestigious âCompliance Solution & Partner of the Yearâ title.
The ceremony will also highlight Rising Star Awards, honoring emerging brands in Casino and Sports Betting, alongside the esteemed Rising Star of the Year award. Tribal categories feature prominent operators and regulators, including Notawaseppi Huron Band of the Potawatomi Gaming Commission and Comanche Nation.
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Leadership accolades like Leader of the Year and Employer of the Year will see industry heavyweights like Fast Track and Playtech vying for recognition, highlighting inspiring leadership and exemplary workplaces in the gaming industry.
