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NCAAB News: Even Cooper Flagg’s mom got an endorsement deal now

With her son set to be the next NBA star, Kelly Flagg is making the most of the extra attention.

Cooper Flagg #2 of the Duke Blue Devils speaks with the media.
© Jared C. Tilton/Getty ImagesCooper Flagg #2 of the Duke Blue Devils speaks with the media.

The Duke Blue Devils’ season ended in heartbreak. They had a chance to take down the Houston Cougars in the Final Four to advance to the championship game, but Cooper Flagg missed a key shot down the stretch.

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Even so, there’s nothing to hold against the projected first overall pick in the 2025 NBA Draft. He was the best player in college basketball this season, and bigger things await now.

The Flagg frenzy has been so out of control lately that even his mother, Kelly Flagg, has profited from it. She just took to Instagram to announce her partnership with Dr. Scholl’s.

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Cooper Flagg’s mom Kelly gets endorsement deal

“I’m excited to be partnering with Dr. Scholl’s® because as a mom of three boys who are all involved in sports, I know just how much energy and effort it takes to keep up,” wrote Kelly Flagg. “Moms are the unseen force behind every athlete – whether we’re cheering from the sidelines, hustling between games, or making sure they’re fueled and ready to go. We’re putting in just as many miles as they are! Dr. Scholl’s® insoles are that little boost that helps us keep moving, no matter what the day throws at us.”

Cooper Flagg #2 of the Duke Blue Devils dribbles the ball against the Illinois Fighting Illini during the first half of the SentinelOne Classic at Madison Square Garden on February 22, 2025 in New York City.

Cooper Flagg #2 of the Duke Blue Devils

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Of course, besides being a mother, Kelly Flagg was an athlete herself. She played at the University of Maine, and she was even a part of the team that won its first ever NCAA Tournament game back in 1999.

With all the money that’s coming her son’s way, it’s safe to say that she won’t have to work another day in her life. Even so, it never hurts to have some more cash to spare.

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