Auston Matthews isn’t just the face of the Toronto Maple Leafs—he’s the kind of player who redefines what it means to be an NHL star with his signature mustache and laid-back style off the ice.
Since his debut in 2016 with an impressive four-goal game, he hasn’t stopped racking up records… and millions. His latest contract—a four-year extension with plenty of zeros—makes him one of the highest-paid players in the league.
But the money doesn’t just come from his slap shots—brands love him and his influence goes far beyond the rink. So, how much has this hockey superstar really accumulated? Well, the number is pretty impressive.
What is Auston Matthews’ net worth?
Auston Matthews, the dynamic center and captain of the Toronto Maple Leafs, has established himself as one of the biggest stars in the NHL, and thanks to this, he has accumulated a net worth of $30 million by 2025.
Auston Matthews #34 of the Toronto Maple Leafs looks on during the third period against the Philadelphia Flyers at the Wells Fargo Center on March 14, 2024. (Source: Tim Nwachukwu/Getty Images)
According to sources like Spotrac and Sportskeeda, in August 2023, he signed a four-year, $53 million contract extension with the team, making him one of the highest-paid players in the league today.
This agreement includes a $49.65 million signing bonus and an average annual salary of $13.25 million. During the 2024-25 season, his earnings total $16.7 million, with $775,000 as his base salary.
His financial success reflects not only his exceptional talent on the ice and the NHL but also his tremendous commercial appeal, making him one of the most influential figures in professional hockey worldwide.
Auston Matthews’ endorsements
In addition to his on-ice earnings, Auston Matthews has capitalized on his image through endorsement deals with well-known brands such as Nike, Upper Deck, Fanatics, RBC and Uber, which generate an additional $5 million per year.
In August 2024, he was named captain of the Toronto Maple Leafs, becoming the 26th player to hold this title in the franchise’s history, as well as establishing himself as the new face of the team.
His leadership and exceptional skills have earned him multiple selections for the NHL All-Star Game and accolades such as the Ted Lindsay Award, given to the league’s most outstanding player as voted by his peers, along with new commercial opportunities.
