It’s no secret that global sports icons like Cristiano Ronaldo, Lionel Messi, Neymar, Conor McGregor, Roger Federer and Lewis Hamilton dominate the ranks of the world’s richest athletes. Yet, the United States is home to a powerhouse of sports figures who earn staggering sums year after year.
In the domestic arena, NFL and NBA superstars shine among the 25 highest-paid American athletes, according to Forbes. Beyond their hefty salaries, many of these players boost their earnings through lucrative endorsement deals, bonuses, contract options and buyouts.
On the other hand, athletes in individual disciplines—such as golf, tennis, boxing, kickboxing and mixed martial arts (MMA)—rely heavily on prize money from competitions to fuel their fortunes, as they aren’t tied to team contracts. The elite athletes on this list all pulled in at least $46.8 million in 2024, showcasing the incredible earning power of American sports.
25. Rashan Gary | $46.8 million
Rashan Gary, defensive standout for the Green Bay Packers, earned $46.8 million. His performance on the field has helped him secure a substantial contract with the Packers, and his endorsement deals have made him one of the NFL’s top earners. With his fierce playing style and growing influence, his brand continues to grow, and his earnings are set to rise alongside his career.
24. Deshaun Watson | $47 million
Deshaun Watson, quarterback for the Cleveland Browns, earned $47 million. Much of his earnings come from his contract with the Browns, but he also enjoys endorsement deals with brands like Nike and Beats. His time away from football has not dampened his marketability, as his talent and charismatic personality continue to resonate with sponsors.
23. Trae Young | $47.3 million
Trae Young, the electric point guard for the Atlanta Hawks, made $47.3 million. While his salary from the Hawks forms the bulk of his earnings, his endorsement deals with companies like Adidas and 2K Sports boost his total. Known for his flair and confidence on the court, his appeal extends beyond basketball, and he is rapidly becoming a major figure in sports marketing.
22. Brian Burns | $51.7 million
Defensive star Brian Burns, known for his dynamic play with the New York Giants, earned $51.7 million. His new contract extension added a significant amount to his earnings, but his endorsement deals have also increased substantially.
As one of the NFL’s most feared pass rushers, he has seen his visibility rise, attracting major brands that want to partner with him. His earnings reflect his growing influence in the league.
21. Paul George | $52.7 million
Paul George, another star for the Philadelphia 76ers, earned $52.7 million. His on-court ability is matched by his appeal off the court, where he has become a sought-after spokesperson for brands like Nike.
His endorsement portfolio continues to grow, with high-profile deals adding to his significant NBA salary. His popularity and his marketable image have made him a fixture in the world of endorsements, further boosting his earning power.
20. Kawhi Leonard | $53.7 million
Kawhi Leonard, the quiet but commanding force for the Los Angeles Clippers, earned $53.7 million. His earnings are fueled by his substantial NBA contract, but his endorsement deals with companies like New Balance and Kawhi-branded merchandise further boost his income. His reserved persona and dedication to his craft have made him an enigma in the sports world, adding to his allure for fans and sponsors alike.
19. Chris Jones | $54.1 million
Kansas City Chiefs’ defensive lineman Chris Jones made $54.1 million, cementing his position as one of the top earners in the NFL. His contract with the Chiefs and his performance on the field make him a valuable asset to the team, but his endorsement deals also add significant value to his financial profile.
His off-field influence and success as one of the top defensive players have earned him deals with leading brands, allowing him to capitalize on his on-field achievements.
18. Bradley Beal | $54.3 million
Bradley Beal, star player for the Phoenix Suns, earned $54.3 million. While much of his income comes from his contract, he has also built a solid endorsement portfolio with brands like Adidas.
His popularity among NBA fans and his smooth playing style have made him a marketable figure off the court. As Beal continues to develop his career and personal brand, expect his endorsement deals to continue flourishing.
17. James Harden | $55.8 million
James Harden’s unique playing style and ability to generate headlines have earned him $55.8 million. As one of the NBA’s most prominent players, his earnings come from both his hefty salary with the LA Clippers and lucrative endorsement deals with companies like Adidas, Beats by Dre, and many others. His larger-than-life persona and his role as a marketing force in the NBA ensure that his earning power extends far beyond just his on-court performance.
16. Jimmy Butler | $57.5 million
Golden State Warriors’ Jimmy Butler earned $57.5 million, thanks to his on-court achievements and endorsement deals. He has emerged as one of the NBA’s premier players, and his contract with the Warriors reflects that.
But it’s his growing appeal as a brand ambassador that has allowed him to earn even more. His endorsement portfolio, which includes partnerships with brands like Nike and AutoTrader, continues to grow. His business acumen and leadership on and off the court ensure his place among the highest earners in sports.
15. Scottie Scheffler | $59.2 million
Scottie Scheffler, one of the top golfers of his generation, made $59.2 million. Scheffler’s dominance on the PGA Tour has placed him in the elite category of athletes.
While his tournament winnings are substantial, he also capitalizes on endorsements with global brands such as Nike and Titleist. His reputation for consistent play and his clean, relatable image have made him a favorite among sponsors, allowing his off-course earnings to rival his on-course success.
14. Max Scherzer | $59.9 million
Max Scherzer, a legendary MLB pitcher, earned $59.9 million. His remarkable pitching career has made him a cornerstone of his teams, and his high salary reflects his performance.
However, his off-field earnings come from his endorsements with brands like New Balance and Rolex, in addition to investments in various tech companies and startups. His reputation as one of the league’s top pitchers has helped him secure lucrative deals, and his business ventures ensure that his financial portfolio is diversified.
13. Damian Lillard | $61.9 million
Damian Lillard, one of the NBA’s elite guards, earned $61.9 million. Known for his incredible scoring ability and leadership, he has parlayed his success on the court into lucrative endorsement deals with companies like Adidas, Hulu and Panini.
His persona as a loyal and hardworking player has only increased his marketability. Additionally, Lillard’s entrepreneurial ventures, including music and media, further boost his financial profile, reflecting a modern athlete who knows how to diversify his income streams.
11. Klay Thompson | $62.3 million
Klay Thompson, part of the NBA’s Dallas Mavericks, earned $62.3 million in 2024. He is widely recognized for his sharpshooting ability and integral role in the Mavs’ victories. Beyond his NBA contract, his lucrative endorsement deals with major companies such as Anta and BodyArmor contribute heavily to his earnings.
His calm, no-nonsense persona off the court has allowed him to develop a brand that resonates with fans and companies alike, ensuring that he remains one of the highest-paid athletes.
12. Kirk Cousins | $62.5 million
Kirk Cousins, quarterback for the Atlanta Falcons, brings in $62.5 million. While his salary is substantial, his endorsements and long-term deals with brands like Adidas and Bose add an impressive chunk to his earnings.
His consistent performance and leadership have made him a reliable figure in the NFL, and his relatability off the field has allowed him to strike deals with consumer-facing brands. His steady rise in the league and beyond is a perfect example of the long-term rewards of professionalism and marketability.
10. Tiger Woods | $67.2 million
Tiger Woods remains a dominant figure in the world of golf, with earnings of $67.2 million. Although he no longer competes full-time, his enduring legacy on the PGA Tour, combined with strategic partnerships and business ventures, continues to generate significant income.
His endorsement deals, most notably with brands like Nike, Rolex and Bridgestone, remain some of the most lucrative in sports history. In addition to his endorsements, he has cultivated a diverse portfolio, including his own golf course design company and media ventures. His financial influence reaches far beyond the fairway.
9. Nick Bosa | $68 million
Nick Bosa, defensive standout for the San Francisco 49ers, has cemented his status as one of the NFL’s top earners with $68 million. His massive contract extension with the 49ers is a testament to his dominant play on the field, while his endorsement deals contribute a significant amount to his earnings.
Brands like Nike and others have sought out Bosa due to his aggressive playing style and marketable persona. As one of the league’s top defensive players, Bosa’s earnings reflect both his athletic performance and growing off-field influence.
8. Justin Herbert | $78.7 million
Justin Herbert, quarterback for the Los Angeles Chargers, has seen his star rise rapidly, earning $78.7 million. The bulk of his earnings comes from his contract with the Chargers, but he has also secured significant endorsement deals with major companies like Chipotle and Nike.
Known for his powerful arm and calm presence on the field, he is seen as one of the most promising young quarterbacks in the NFL. His marketing appeal is growing, and his ability to balance athletic success with business ventures will likely keep him among the highest earners for years to come.
7. Aaron Rodgers | $80.8 million
Aaron Rodgers, one of the NFL’s most accomplished quarterbacks, continues to dominate both on the field and in the earnings department, with $80.8 million in total earnings. A large portion of his earnings comes from his salary with the Green Bay Packers, but his endorsement deals with companies like State Farm and Izod provide him with a strong additional income.
His calm demeanor and relatable personality have made him a fan favorite, and his partnerships continue to reflect his influence in the world of sports and business. Additionally, he has made strides in media and entertainment, expanding his brand even further.
6. Patrick Mahomes | $84.4 million
Super Bowl MVP Patrick Mahomes continues to be one of the highest-paid athletes in the world, earning $84.4 million. His large salary from the Kansas City Chiefs and his signature contract make up a considerable portion of his earnings, but his endorsement deals with brands like Adidas, Oakley, and State Farm contribute heavily to his impressive financial standing.
His winning mentality and marketable personality have allowed him to secure partnerships that many athletes can only dream of. Furthermore, he has branched out into media and business, further solidifying his financial future.
5. Kevin Durant | $93.3 million
Kevin Durant, one of the most prolific players in the NBA, brings in $93.3 million. While much of his earnings come from his playing contract with the Phoenix Suns, he has also built a significant fortune through endorsements and investments.
A major part of his success comes from his long-standing relationship with Nike, but he also has lucrative partnerships with other brands like Coinbase and American Family Insurance. Off the court, he has made strategic investments in tech companies, media, and startups, positioning himself as an entrepreneur as well as a basketball icon.
4. Joe Burrow | $100 million
Joe Burrow, the franchise quarterback for the Cincinnati Bengals, had a breakout year in 2024, earning $100 million. His salary from the Bengals makes up a significant portion of his earnings, while his endorsement portfolio also continues to expand.
He has made strategic moves by aligning himself with major brands, including Nike and Bose, as well as diversifying his interests into investments and media. As one of the NFL’s young stars, his earnings are a testament to his rapidly growing brand and his status as one of the top quarterbacks in the league.
3. Lamar Jackson | $100.5 million
Lamar Jackson’s rise to stardom in the NFL has been nothing short of spectacular, and his financial rewards in 2024 follow suit. With $100.5 million in total earnings, he has proven that his dynamic style of play and leadership on the field can translate into major financial success.
Most of his earnings come from his new contract with the Baltimore Ravens, which included a historic extension. His endorsement deals, though not as numerous as some of his peers, continue to grow, particularly with companies looking to associate themselves with his exciting brand. His status as one of the league’s brightest quarterbacks ensures that his earning potential will remain high for years to come.
2. Stephen Curry | $102 million
Stephen Curry’s $102 million earnings speaks to his unparalleled influence both on and off the court. As one of the NBA’s greatest shooters, his contract with the Golden State Warriors is a reflection of his pivotal role in the team’s success. However, it’s his endorsement deals that propel his income, with high-profile partnerships with Under Armour, Rakuten and other leading brands.
In addition, his entrepreneurial ventures, including his production company Unanimous Media, continue to broaden his reach in Hollywood and beyond. With a combination of athletic prowess and business acumen, he is redefining what it means to be a modern athlete.
1. LeBron James | $128.2 million
LeBron James has built a career that transcends basketball and his earnings reflect that. At $128.2 million, he sits comfortably as one of the highest-paid athletes in the world. While his NBA salary is significant, much of his income comes from lucrative endorsement deals with brands such as Nike, Coca-Cola and AT&T.
His savvy business investments also contribute to his growing financial empire, including stakes in production companies, real estate, and even a media company that produces original content. This combination of on-court dominance and off-court ventures has solidified his status not only as a sports legend but also as a major player in the global business landscape.
Highest-paid American athletes: Who makes the most money?
| Rank | Athlete | Earnings | Sport |
| 1 | LeBron James | $128.2 million | Basketball |
| 2 | Stephen Curry | $102 million | Basketball |
| 3 | Lamar Jackson | $100.5 million | Football (NFL) |
| 4 | Joe Burrow | $100 million | Football (NFL) |
| 5 | Kevin Durant | $93.3 million | Basketball |
| 6 | Patrick Mahomes | $84.4 million | Football (NFL) |
| 7 | Aaron Rodgers | $80.8 million | Football (NFL) |
| 8 | Justin Herbert | $78.7 million | Football (NFL) |
| 9 | Nick Bosa | $68 million | Football (NFL) |
| 10 | Tiger Woods | $67.2 million | Golf |
| 11 | Kirk Cousins | $62.5 million | Football (NFL) |
| 12 | Klay Thompson | $62.3 million | Basketball |
| 13 | Damian Lillard | $61.9 million | Basketball |
| 14 | Max Scherzer | $59.9 million | Baseball (MLB) |
| 15 | Scottie Scheffler | $59.2 million | Golf |
| 16 | Jimmy Butler | $57.5 million | Basketball |
| 17 | James Harden | $55.8 million | Basketball |
| 18 | Bradley Beal | $54.3 million | Basketball |
| 19 | Chris Jones | $54.1 million | Football (NFL) |
| 20 | Kawhi Leonard | $53.7 million | Basketball |
| 21 | Paul George | $52.7 million | Basketball |
| 22 | Brian Burns | $51.7 million | Football (NFL) |
| 23 | Trae Young | $47.3 million | Basketball |
| 24 | Deshaun Watson | $47 million | Football (NFL) |
| 25 | Rashan Gary | $46.8 million | Football (NFL) |
