Azzi Fudd gets real on her NIL deal with Unrivaled

Azzi Fudd, like many other student-athletes, is taking the most advantage of the current landscape in college sports. NIL deals changed how athletes approach their collegiate career, and even have second thoughts about becoming professionals if they can also make money in college. 

Fudd, 22, is one of the biggest stars of the 2025-26 NCAA season. After securing the 2025 national championship, Fudd and the UConn Huskies are the team to beat, while the South Carolina Gamecocks, LSU Tigers and UCLA Bruins, among others, are eager to dethrone them. 

The senior guard can’t stop taking Ws, as she’s not only getting better and succeeding with her team on the court, but is also making moves off of it.

Azzi Fudd discusses new NIL deal with Unrivaled 

Azzi Fudd launched her podcast, “Fudd Around and Find Out,” alongside longtime friend Ashanti Plumer, on Thursday. She discussed a variety of topics, including her NIL deal with Unrivaled, a 3-on-3 women’s league that debuted in March and featured a plethora of WNBA stars. Fudd was one of 14 college athletes who signed NIL deals with the competition. 

Azzi Fudd

“Unrivaled is a professional three-on-three league that was started by Napheesa Collier and Brianna Stewart, who are both WNBA players. Super fast paced, it’s super fun,” Fudd said on Thursday. “I think they did such an incredible job this year of launching this league. I think no one really knew what to expect, and they kind of just blew it out of the water. I was so impressed by just how well everything was run. Everything looked organized and like put together. It looked like the players had a great time. Their social teams were killing it.”

Fudd will be eligible to play in the league in 2027, hoping that she becomes a pro and joins the WNBA in 2026.