Ligue 1

How much did PSG's Instagram followers increase after signing Lionel Messi?

Lionel Messi's signing with PSG is already paying off in social media. Here, discover how many Instagram followers has the club gained after announcing the Argentinian as its new player.

ionel Messi poses with his jersey next to PSG's President Nasser Al Khelaifi (Getty).
ionel Messi poses with his jersey next to PSG's President Nasser Al Khelaifi (Getty).

Paris Saint-Germain is Lionel Messi’s new home, as the player has signed a contract with the club for two years. The agreement has been welcomed by PSG fans, and it seems like it’s already paying off for the French club if its Instagram followers increase can be a signal.

The deal between the sides was quickly done after Barcelona made it official that the Argentinian couldn’t stay with them due to financial problems and La Liga’s salary cap. However, those problems are in Messi’s past who said he’s very happy with his new club.

While Lionel Messi has been very important for Barcelona and its history, by his own he has a huge crowd of loyal fans, who are going to follow him everywhere he goes. Quite, literally. Not only on social media, but also in real life, as the crowded streets of Paris can tell.

Advertisement

PSG Instagram followers increase: Messi boosts the numbers

While some Twitter users claimed that after Lionel Messi’s arrival in PSG the club’s Instagram page has seen growth of almost 20 million people, that is not true. However, there is some considerable growth but not that much.

According to Newsweek, using data from CrowdTangle, over the last week (August 4 to August 11), the account gained 5.65 millionof followers. However, by the time of writing this article, it has already gained 1,2 millionmore (6.85 millionin total). Currently, PSG’s Instagram account has 44,2 million followers.

Advertisement
PSG Instagram’s followers by August 11, 2021

PSG Instagram’s followers by August 11, 2021

Of course, Messi’s impact is undeniable. In fact, the most increase occurred after PSG announced the signing of Messi on August 10. That day, the account gained 3.07 millionfollowers and today the account has added 2.34 millionof followers more.

Advertisement
ALSO READ
Real Betis reportedly make a decision on Lo Celso joining Lionel Messi’s Inter Miami
Soccer

Real Betis reportedly make a decision on Lo Celso joining Lionel Messi’s Inter Miami

Lionel Messi and Cristiano Ronaldo placed behind Luis Diaz in prestigious 2025 ranking
Soccer

Lionel Messi and Cristiano Ronaldo placed behind Luis Diaz in prestigious 2025 ranking

Argentine defender turns down South American giants to join Lionel Messi at Inter Miami — Report
Soccer

Argentine defender turns down South American giants to join Lionel Messi at Inter Miami — Report

Inter Miami reportedly want to pair Lionel Messi and Rodrigo De Paul with another Argentina international
Soccer

Inter Miami reportedly want to pair Lionel Messi and Rodrigo De Paul with another Argentina international

Better Collective Logo