The Super Bowl is not only the biggest moment of the season for football fans, but the NFL‘s flagship game is also the most popular sporting event of the year. Therefore, advertising on this moment of the year comes at a cost.
According to CBS, a 30-second commercial in the 2025 Super Bowl costs nearly $8 million on average. That’s a litte bit higher than last year, when the price was estimated at $7 million.
However, the Super Bowl ad cost has significantly risen from 2019. Let’s keep in mind this is the price for air time alone, so brands spend much more in marketing and producing the commercials that we see on the screen for half a minute.
Cost of Super Bowl ads since 2019
According to data from Vivvix, a MediaRadar company, the price of a Super Bowl ad skyrocketed 55% since 2019. That year, a 30-second commercial reportedly cost $4,504,579. Not cheap, but much lower than future editions of the NFL‘s biggest game.
- 2019 – $4,504,579
- 2020- $5,247,906
- 2021 – $5,500,000
- 2022 – $6,410,000
- 2023 – $7,000,000
- 2024 – $7,000,000
- 2025 – $8,000,000
Martin O'Donnell is a bilingual sports writer fluent in English and Spanish, currently serving as the Editor of Bolavip. He began his journey with the website in February 2021, making a name for himself through comprehensive coverage of soccer, NFL, and NBA, with a specialty in real-time reporting of major events such as the World Cup, UEFA Champions League finals, and the Super Bowl. In June 2024, Martin took on the role of Subeditor, where he excelled in overseeing the publication of stories, assisting staff writers, and ensuring content quality. His prior experience includes managing social media for CONMEBOL Libertadores and Sudamericana in English and Spanish, as well as reporting on Brazilian football for Sambafoot. Known for his meticulous attention to detail and ability to capture breaking news, Martin has consistently been a valuable asset to the Bolavip team, especially during crucial sports seasons involving trades, playoffs, and finals. Now, as the Editor, Martin brings his extensive experience and keen editorial sense to lead Bolavip’s team, driving the website's growth and ensuring it remains a top source for sports news and analysis.
